Brampton - Blue Giant Equipment Corporation's website is evolving at an exponential rate. New product development and company participation in a growing number of initiatives (i.e. U.S. Green Building Council) has inflated the content of www.bluegiant.com/ to such a degree that marketing manager Mike Poeltl implemented an internal search engine to help visitors find information more quickly.
"Blue Giant's corporate website is very easy to navigate, but it's grown a lot over the last two years and sometimes product information is spread over multiple pages," Poeltl explains. "The StrongArm™ SVR303 hydraulic vehicle restraint, for example, appears in the Dock Products, Reference Center, and Aftermarket sections, to name just a few. The web team began investigating ways of centralizing information, so that visitors did not have to spend so much time clicking through pages."
As usual, Blue Giant came up with a solution; this one a custom-coded internal search engine. Visitors can type a product name into the search box and instantly receive a list of all relevant links, such as product description, pricing, warranty, and parts information.
"The search engine will help them find what they're looking for on the site in a matter of seconds," Poeltl confirms. He adds, "It's one more way of supporting our customers."
The site search feature can be accessed at http://www.bluegiant.com/search.html
About Blue Giant Equipment Corporation
Blue Giant is a global leader in the design, manufacture, and distribution of loading dock systems.
From a complete line that ranges from dock levelers, ground-level lifts, vehicle restraints, dock and door guards, door seals and shelters, and intelligent driver control and safety systems to a diverse offering of material handling products, Blue Giant dealers can offer turnkey solutions for the most demanding freight-handling needs.
World Class, World Wide is our commitment to being the world leader in loading docks systems, product technology, and dedicated customer support.
For more information, visit http://www.bluegiant.com/ or contact Mike Poeltl, Marketing Manager.