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 »  Home  »  Business & Finance  »  Blue Giantís Corporate Website Is Now Searchable
Blue Giantís Corporate Website Is Now Searchable
By Business Notes | Published  06/6/2010 | Business & Finance | Rating:
Business Notes
Read articles and press releases from local Brampton businesses and business related information. 

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Brampton - Blue Giant Equipment Corporation's website is evolving at an exponential rate. New product development and company participation in a growing number of initiatives (i.e. U.S. Green Building Council) has inflated the content of to such a degree that marketing manager Mike Poeltl implemented an internal search engine to help visitors find information more quickly.

"Blue Giant's corporate website is very easy to navigate, but it's grown a lot over the last two years and sometimes product information is spread over multiple pages," Poeltl explains. "The StrongArm™ SVR303 hydraulic vehicle restraint, for example, appears in the Dock Products, Reference Center, and Aftermarket sections, to name just a few. The web team began investigating ways of centralizing information, so that visitors did not have to spend so much time clicking through pages."

As usual, Blue Giant came up with a solution; this one a custom-coded internal search engine. Visitors can type a product name into the search box and instantly receive a list of all relevant links, such as product description, pricing, warranty, and parts information.

"The search engine will help them find what they're looking for on the site in a matter of seconds," Poeltl confirms. He adds, "It's one more way of supporting our customers."

The site search feature can be accessed at

About Blue Giant Equipment Corporation

Blue Giant is a global leader in the design, manufacture, and distribution of loading dock systems.

From a complete line that ranges from dock levelers, ground-level lifts, vehicle restraints, dock and door guards, door seals and shelters, and intelligent driver control and safety systems to a diverse offering of material handling products, Blue Giant dealers can offer turnkey solutions for the most demanding freight-handling needs.

World Class, World Wide is our commitment to being the world leader in loading docks systems, product technology, and dedicated customer support.

For more information, visit or contact Mike Poeltl, Marketing Manager.

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