Brampton - Chrysler LLC today celebrated the production launch of one of the industry's most highly anticipated vehicles: the all-new 2008 Dodge Challenger SRT8(R). Dodge Challenger is back in Chrysler's line-up as a modern muscle car with a new SRT8 model. A full line-up will follow in the 2009 model-year. Consumer interest in the Dodge Challenger has been some of the highest seen at Chrysler.
The all-new Dodge Challenger is built at Chrysler's Brampton Assembly Plant on the same assembly line as the Dodge Charger and the award-winning Chrysler 300.
"Even though the development time for this Dodge Challenger SRT8 is one of the shortest in Chrysler's history, the wait for this exciting car has been too long, and as of today, the wait is finally over!" said Frank Ewasyshyn, Executive Vice President - Manufacturing. "Dodge Challenger represents the best of Chrysler's past and future. The teams that worked to bring this vehicle to market with quality and speed have done an excellent job."
Nearly 1,000 employees and invited guests joined Mr. Ewasyshyn and Mr. Bigland for the celebration.
In addition to Chrysler Corporate executives and employees in attendance, the Hon. Sandra Pupatello; Minister of Economic Development and Trade was very excited about today's celebration. "The return of the iconic Dodge Challenger and the tremendous interest its generating is a testament to Chrysler's dedication to the Ontario auto industry," said Pupatello. "This government will continue to work with Chrysler to ensure they continue to build on their successes and investments in this province."